FIGURE 1

Example of masked stimulus material. Left, masked ad for Marlboro. Right, masked ad for Tic Tac (a candy). (Reprinted with permission from Elsevier from Hanewinkel R, Isensee B, Sargent JD, Morgenstern M. Cigarette advertising and adolescent smoking. Am J Prev Med. 2010;38[4]:359–366.)