Table 3.

Factors Targeted or Mentioned in the Back to Sleep Campaign; Responses Grouped According to Relationship to Time of Campaign

Before* (n = 2395)During (n = 2756)After (n = 4626)
Sleeping
 Back2.8%17.4%25.8%
 Side81.6%74.9%61.2%
 Front9.4%1.0%1.4%
Smoking
 Mother (in third trimester of pregnancy)19.3%19.6%19.0%
 Mother postnatal23.1%22.0%22.0%
 Partner postnatal27.1%25.2%25.1%
Quilt used (sometimes/always)
 At 4–6 weeks19.0%12.8%10.9%
 At 6–8 months47.7%33.8%35.0%
Breastfeeding
 Yes–stopped <4–6 weeks20.1%24.0%22.4%
 Yes–still at 4–6 weeks57.8%54.0%55.6%
  • * June 1991–October 1991;

  • November 1991–April 1992;

  • May 1992–February 1993.