TABLE 2

Percentage of Television E-Cigarette Advertisinga by Brand and Age, January 2013 to September 2013

E-Cigarette BrandYouth Aged 12–17 yYoung Adults Aged 18–24 y
blu eCigs, %81.780.4
FIN, %7.16.7
Starfire, %6.27.8
NJOY, %2.73.0
Other brands, %2.32.1
Total, %100100
  • a Total TRPs airing on national cable, network, and syndicated television.