TABLE 1

Quarterly Television TRPs by Age and Media Type, January 2011 to September 2013

Youth (12–17 y)Young Adults (18–24 y)
Cable (%)Network (%)Syndicated (%)Spota (%)Total (%)Cable (%)Network (%)Syndicated (%)Spota (%)Total
2011
 Q1: Jan–Mar37 (34.8)5 (5.0)0 (0.0)64 (60.1)107 (100)56 (36.9)5 (3.2)0 (0.2)90 (59.7)152 (100)
 Q2: Apr–Jun27 (51.3)6 (12.1)0 (0.0)19 (36.6)53 (100)34 (47.6)4 (5.7)0 (0.0)33 (46.6)70 (100)
 Q3: Jul–Sep55 (60.8)19 (20.8)0 (0.2)17 (18.2)91 (100)71 (66.6)14 (13.2)0 (0.1)21 (20.1)106 (100)
 Q4: Oct–Nov40 (52.4)18 (23.3)2 (2.8)16 (21.5)77 (100)62 (54.4)26 (22.8)5 (4.0)22 (18.9)114 (100)
2012
 Q1: Jan–Mar10 (28.5)14 (40.6)0 (0.0)11 (30.9)35 (100)15 (30.6)17 (35.5)0 (0.0)16 (33.9)48 (100)
 Q2: Apr–Jun3 (62.1)0 (0.0)0 (0.0)2 (37.9)6 (100)3 (42.1)0 (0.0)0 (0.0)5 (57.9)8 (100)
 Q3: Jul–Sep63 (73.2)18 (20.6)3 (3.3)2 (2.9)87 (100)87 (72.7)25 (20.9)4 (2.9)4 (3.5)120 (100)
 Q4: Oct–Nov190 (88.1)20 (9.1)0 (0.2)5 (2.5)216 (100)286 (89.6)26 (8.2)0 (0.1)7 (2.1)320 (100)
2013
 Q1: Jan–Mar192 (88.5)14 (6.4)1 (0.4)10 (4.7)217 (100)313 (88.7)21 (6.1)1 (0.3)17 (4.9)353 (100)
 Q2: Apr–Jun281 (81.1)38 (11.1)1 (0.2)27 (7.7)347 (100)468 (76.6)101 (16.5)1 (0.2)41 (6.7)611 (100)
 Q3: Jul–Sep239 (87.0)27 (9.7)0 (0.1)9 (3.2)275 (100)375 (82.0)72 (15.8)1 (0.2)9 (2.0)458 (100)
Total1139 (75.5)179 (11.9)7 (0.5)183 (12.1)1508 (100)1771 (75.0)312 (13.2)12 (0.5)266 (11.3)2360 (100)
  • a Spot television advertising TRPs weighted to reflect a national population.