TABLE 2

Receptivity to Tobacco Advertising by Product Type Among Never Tobacco Users

Product Type and Age, yReceptivity
LowModerateHighAnya
%95% CI%95% CI%95% CI%95% CI
Any product
 12–1332.230.8–33.87.66.7–8.51.20.9–1.641.039.5–42.6
 14–1536.034.2–37.811.210.0–12.41.61.2–2.148.746.8–50.6
 16–1734.532.6–36.512.511.1–13.92.51.9–3.349.547.4–51.6
E-cigarettes
 12–1324.222.9–25.63.32.7–3.90.30.2–0.627.826.5–29.2
 14–1528.026.4–29.74.23.5–5.10.50.3–0.832.831.0–34.5
 16–1727.225.5–28.94.94.1–6.00.60.3–1.032.730.6–34.8
Cigarettes
 12–1318.217.0–19.53.12.5–3.70.20.1–0.421.520.2–22.8
 14–1519.518.1–21.05.24.3–6.20.30.2–0.525.023.36–26.8
 16–1717.716.0–19.46.45.6–7.40.90.6–1.425.023.3–26.8
Smokeless tobacco
 12–1312.211.2–13.32.42.0–3.00.10.1–0.314.813.5–16.1
 14–1516.114.7–17.63.52.9–4.20.20.1–0.419.818.2–21.5
 16–1715.614.1–17.24.84.0–5.70.10.1–0.420.518.9–22.2
Cigarsb
 12–136.65.8–7.41.41.0–1.80.00.0–0.27.97.1–8.9
 14–158.87.9–9.71.91.4–2.60.10.0–0.410.89.8–11.9
 16–178.87.7–10.03.73.0–4.50.10.0–0.212.611.3–14.0
  • Percentages and confidence limits are weighted estimates. N = 10 751.

  • a Any receptivity is the sum of low, moderate, and high receptivity levels. No receptivity is not shown but is equal to 100 − any. For all products, the age differences are significant (P < .001), as determined by χ2 tests.

  • b Cigars include traditional cigars, cigarillos, and filtered cigars.