TABLE 4

Variables Associated With Susceptibility to Cigarette Smoking Among Adolescent Never Tobacco Users

Receptivity toPopulationSusceptible to Cigarette Smoking
n%95% CI% Susceptible95% CIaOR95% CIP
Cigarette ads
 No receptivity815876.475.38–77.3626.925.88–28.00Ref
 Low receptivity205418.517.64–19.4237.335.12–39.581.080.96–1.22.20
 Moderate–high receptivity5395.14.60–5.6751.646.71–56.411.571.25–1.98<.001
Smokeless ads
 No receptivity882282.081.04–82.9227.826.81–28.80Ref
 Low receptivity156014.413.61–15.3038.135.38–40.851.030.88–1.22.70
 Moderate–high receptivity3693.63.20–3.9651.245.97–56.341.581.23–2.03<.001
Cigara ads
 No receptivity961789.989.28–90.4228.527.51–29.44Ref
 Low receptivity8907.97.37–8.4541.938.32–45.491.130.94–1.36.20
 Moderate–high receptivity2442.21.95–2.5854.647.65–61.411.150.81–1.63.42
E-cigarette ads
 No receptivity738469.268.13–70.2726.225.14–27.32Ref
 Low receptivity289026.325.28–27.3536.334.49–38.111.110.99–1.25.06
 Moderate–high receptivity4774.54.07–4.9454.048.79–59.171.531.21–1.94<.001
  • Percentages, odds ratios, confidence limits, and P values are all from weighted estimates. The logistic regression model controlled for the variables listed in Table 1: age, sex, race-ethnicity, parental education, school performance, and tobacco use in the household as well as exposure to smoking, the psychosocial risk factor summary measure (none versus any externalizing, internalizing, sensation seeking, or substance use problems), and use of other substances. An indicator for receptivity to each of the product categories was included in the model; thus, a respondent might be receptive to multiple products. Ref, reference.

  • a Cigars include traditional cigars, cigarillos, and filtered cigars.