TABLE 3

Ads for Tobacco Brands With the Highest Aided Recall by Age Group Among US Never Tobacco Users

OrderaBrandProductYouth Shown Ads, nPercentage With Aided Recall of Ads by Age
12–13 y14–15 y16–17 yTotal
%95% CI%95% CI%95% CI%95% CI
1Blu cig (TV)E-cigarette566827.225.2–29.235.032.6–37.631.828.8–34.931.029.5–32.5
2Blu cig (print)E-cigarette612520.218.5–22.023.421.4–25.624.221.9–26.522.321.1–23.6
3GrizzlyOral dip10 5458.97.9–10.011.510.2–12.811.510.2–12.910.59.7–11.2
4CamelCigarette10 75110.49.5–11.410.59.5–11.59.38.1–10.610.19.5–10.8
5Vapor Shark (TV)E-cigarette133511.68.6–15.38.66.0–12.210.07.3–13.710.18.3–12.3
6NJOY (TV)E-cigarette18489.17.0–11.69.97.6–12.88.76.3–11.99.27.7–11.1
7NJOY (print)E-cigarette61008.57.4–9.79.38.0–10.78.67.2–10.38.88.0–9.6
8MarlboroCigarette10 7518.67.8–9.59.08.0–10.07.66.5–8.98.47.9–9.0
9NewportCigarette10 7516.75.8–7.78.37.4–9.58.77.6–9.97.87.1–8.5
10VUSE (TV)E-cigarette14857.15.0–9.86.84.9–9.36.74.5–9.76.95.6–8.4
11V4L Vapor4Life (print)E-cigarette10004.52.9–7.14.93.1–7.610.06.6–15.06.14.7–7.9
12NEO (print)E-cigarette5285.12.7–9.46.53.4–11.96.73.1–14.06.04.1–8.8
13VUSE (print)E-cigarette7556.34.0–9.76.44.0–10.05.02.7–9.06.04.3–8.2
14Zig ZagCigarillo/little cigar8414.93.0–7.85.43.3–8.97.44.5–12.05.84.4–7.6
15CamelSnus78324.74.0–5.66.55.5–7.85.44.2–7.05.54.9–6.2
16GoldCigarillo/little cigar8533.92.3–6.74.92.7–8.86.43.7–10.74.93.7–6.6
17MarlboroSnus6834.42.3–8.25.93.3–10.14.52.4–8.34.93.4–7.0
18SkoalOral dip12113.52.0–6.05.94.0–8.55.12.7–9.34.73.5–6.3
19L&MCigarette50224.63.7–5.64.93.8–6.24.23.1–5.64.63.9–5.3
20Apollo (print)E-cigarette7394.22.4–7.34.92.6–9.04.32.2–8.24.43.2–6.2
  • Percentages and confidence limits are weighted estimates. In cases in which a respondent saw >1 ad for a brand, only the response to the first presentation of the ad was tallied. Modified Wilson confidence limits are reported. TV, television.

  • a Rank order is from the Total column for ages 12–17 y.