TABLE 2

Unhelpful and Helpful Strategies

UnhelpfulHelpful
Directing style: “This is what you should do”Guiding style: “May I help you?”
 Righting reflex: using information and persuasion to achieve change Care with body language
 Missing cues Eliciting concerns
 Using jargon Asking permission to discuss
 Discrediting information source Acknowledging/listening/empathizing
 Overstating vaccine safety Determining readiness to change
 Confrontation Informing about benefits and risks
 Giving or signposting appropriate resources
  • Adapted with permission from Leask J, Kinnersley P, Jackson C, Cheater F, Bedford H, Rowles G. Communicating with parents about vaccination: a framework for healthcare professionals. BMC Pediatr. 2012;12:154.