TABLE 2

Weighted Prevalence of Engagement With Online Tobacco Marketing Among Adolescents

Form of Online EngagementCountPrevalence, % (95% CI)
Signed up for e-mail alerts, read articles online, and/or watched videos online about tobacco products6054.6 (4.2–4.9)
Used a smartphone to scan a QR code for a tobacco product or to enter a sweepstakes or drawing from a tobacco company3952.9 (2.6–3.2)
Visited a tobacco Web site in the past 6 mo3262.3 (2.0–2.6)
Received discount coupons via e-mail, the Internet, social networks, or a text message3212.2 (2.0–2.5)
Liked or followed a tobacco company on Facebook, Twitter, or other sites2181.5 (1.3–1.7)
Played an online game related to a tobacco company1611.1 (0.9–1.3)
Sent a link or information about a tobacco company to others on Facebook, Twitter, or other sites1100.8 (0.7–1.0)
Received other tobacco-related information via e-mail, the Internet, social networks, or a text message1260.8 (0.6–0.9)
Used a smartphone to scan a QR code for a tobacco product that took the respondent to a tobacco company Web site460.3 (0.2–0.5)
Registered at a tobacco company Web site380.2 (0.2–0.3)
Reported ≥1 form of online engagement162711.8 (11.3–12.4)
  • Among Wave 1 respondents with follow-up.