Percentage of Television E-Cigarette Advertisinga by Brand and Age, January 2013 to September 2013
| E-Cigarette Brand | Youth Aged 12–17 y | Young Adults Aged 18–24 y |
|---|---|---|
| blu eCigs, % | 81.7 | 80.4 |
| FIN, % | 7.1 | 6.7 |
| Starfire, % | 6.2 | 7.8 |
| NJOY, % | 2.7 | 3.0 |
| Other brands, % | 2.3 | 2.1 |
| Total, % | 100 | 100 |
↵a Total TRPs airing on national cable, network, and syndicated television.