TABLE 2

Description of the Sample, Demographics, and Awareness of Cigarette Brands

Overall
(N = 2423)Brazil (n = 398)China (n = 396)India (n = 444)Nigeria (n = 385)Pakistan (n = 399)Russia (n = 401)
Gender , n (%)
 Male1260 (52.0)183 (46.0)204 (51.5)260 (58.6)193 (50.1)219 (54.9)201 (50.1)
 Female1163 (48.0)215 (54.0)192 (48.5)184 (41.4)192 (49.9)180 (45.1)200 (49.9)
Age, n (%)
 5 years1119 (46.2)169 (42.5)152 (38.4)224 (50.5)195 (50.7)179 (44.9)200 (49.9)
 6 years1304 (53.8)229 (57.5)244 (61.6)220 (49.5)190 (49.3)220 (55.1)201 (50.1)
Location, n (%)
 Urban1195 (49.3)200 (50.3)198 (50.0)222 (50.0)189 (49.1)186 (46.6)200 (49.9)
 Rural1228 (50.7)198 (49.7)198 (50.0)222 (50.0)196 (50.9)213 (53.4)201 (50.1)
Someone in the children’s household uses tobacco, n (%)832 (34.5)73 (18.6)280 (70.9)87 (19.7)9 (2.3)200 (50.1)183 (45.6)
Parent uses tobacco, n (%)723 (30.0)61 (15.5)258 (65.3)54 (12.2)6 (1.6)177 (44.4)167 (41.7)
Knowledge of media charactersa, mean (SD)5.9 (2.8)7.9 (1.3)7.5 (1.7)5.8 (1.9)3.4 (2.9)3.1 (1.9)8.0 (1.6)
Intention to smoke, n (%)327 (13.5)32 (8.0)86 (21.7)134 (30.2)40 (10.4)21 (5.3)14 (3.5)
Identify any cigarette brand, n (%)1646 (67.9)236 (59.3)340 (85.9)337 (75.9)197 (51.2)335 (84.0)201 (50.1)
Knowledge of cigarette brandsb, mean (SD)1.9 (2.1)1.5 (1.7)3.8 (3.0)1.6 (1.4)1.0 (1.3)2.2 (1.6)1.0 (1.4)
Can identify Marlboro, n (%)525 (21.7)64 (16.1)169 (42.7)68 (15.3)37 (9.6)95 (23.9)92 (22.9)
  • a Range: 0–10, number of known characters.

  • b Range: 0–8, number of known brands.