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Discover Pediatric Collections on COVID-19 and Racism and Its Effects on Pediatric Health

American Academy of Pediatrics
Letter to the Editor

Pediatricians Do Matter

FRANK A. OSKI
Pediatrics February 1992, 89 (2) 358;
FRANK A. OSKI
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Abstract

To the Editor.—

The American Academy of Pediatrics expressed concern when the Mead Johnson Division of Bristol-Myers began a direct advertising campaign to sell their Gerber brand infant formula.

The Academy believed that pediatricians should counsel parents about infant nutrition and choice of formula, and these important nutritional decisions should not be made in response to advertising on television or in the print media.

Marketing surveys validate the concerns of the Academy. The most recent A.C. Nielsen survey (October 22, 1991) indicates that only 56% of the Gerber infant formula that currently is purchased by customers is iron-fortified, as contrasted with 88.2% for SMA, 82% for Similac, and 81.6% for Enfamil.

  • Copyright © 1992 by the American Academy of Pediatrics

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Pediatrics
Vol. 89, Issue 2
1 Feb 1992
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Pediatricians Do Matter
FRANK A. OSKI
Pediatrics Feb 1992, 89 (2) 358;

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Pediatricians Do Matter
FRANK A. OSKI
Pediatrics Feb 1992, 89 (2) 358;
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