Purpose: YouTube can be a valuable platform to provide preventative health education among children. During production of educational material, it is important to seriously consider that the competition for views on social media is strong and that educational material should be designed utilizing theoretical frameworks. In this study, after uploading educational material created using our proposed theoretical-based model that was intended to modify behaviors among children. Methods: We reviewed users’ comments (1749) and views (∼8,000,000) of five vignettes between August and December 2015. Results: Comments were categorized by two independent reviewers and suggested behavioral changes occurred as a result of viewing in at least 477 (23.7%) of the comments. Conclusion: The popularity of this media platform cannot be ignored because, in doing so, we may miss the opportunity to reach young people and provide health education. Theoretical frameworks of production have the potential to become popular and capture viewers’ attention, thereby resulting in behavioral changes.
- Copyright © 2018 by the American Academy of Pediatrics
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