TABLE 2

Contact Frequency and Cued Recall Rates

BrandContact Frequency, %Cued Recall of Brand, %
At Least 1 Time>10 Times
Cigarettes
    Lucky Strike481215
    Marlboro30621
    Pall Mall2563
    L&M1841
    Gauloises1920
    F61212
Other products (description)
    Kinder Pingui (sweet)987388
    Tic Tac (candy)874375
    Dr Best (tooth brush)843732
    T-Mobile (mobile telephone)853534
    Spee (detergent)762533
    Volkswagen (car)501411
    Toyota (car)54119
    Jack Wolfskin (trekking clothing)42928