TABLE 3

Zero-Order Correlation Matrix for All Variables Used in the Study

AgeGenderSESStateParent Who SmokesFriends Who SmokeSensation-SeekingSchool PerformanceTelevision Screen TimeCigarette-Advertisement ExposureOther Advertisement Exposure
Gender0.05a
SES−0.07b−0.04
State0.06b−0.01−0.22c
Parent who smokes−0.01−0.01−0.25c0.06b
Friends who smoke0.31c0.02−0.20c0.14c0.14c
Sensation-seeking0.07c0.23c−0.030.000.09c0.19c
School performance0.10c0.10c−0.21c−0.10c0.11c0.14c0.15c
Television screen time0.13c0.06b−0.31c0.20c0.21c0.22c0.16c0.12c
Cigarette-advertisement exposure0.20c0.10c0.000.06a0.08c0.19c0.18c0.06b0.11c
Other advertisement exposure0.18c0.020.06b0.040.030.08c0.10c−0.000.15c0.35c
Smoking initiation0.16c0.07b−0.17c0.07b0.09c0.27c0.16c0.14c0.09c0.12c0.04