TABLE 1

Viewership Ranked by Televised Sports Events in 2015 and YouTube Views

Sports OrganizationAverage No. Television Impressions for Viewers Ages 2–17 yaYouTube Views for Sports Organization’s Sponsorship Advertisements through 2016bNo. YouTube and AdScope Advertisements Associated With Sponsor (Date of Earliest Post for Advertisements)
NFL244 260 00093 208 599153 (2006)
NCAA64 919 000398 10415 (2009)
NBA36 711 00080 009 24522 (2007)
FIFA33 655 0004 177 44211 (2010)
MLB14 721 0004 651 48733 (2007)
NASCAR7 586 0006 922 47524 (2008)
NHL5 931 0002 006 19414 (2010)
PGAc2 927 00011 (2010)
Little League829 0004 222 47313 (2009)
UFCc545 000
Total412 084 000195 596 019272
  • FIFA, Fédération Internationale de Football Association; MLB, Major League Baseball; NCAA, National Collegiate Athletic Association; —, not applicable.

  • a This No. represents the average No. of viewers for any given program. For example, on average, 244 260 000 children watched any given televised NFL program during 2009.

  • b YouTube does not provide public data on repeat viewers or the demographic characteristics of viewers.

  • c No commercials associated with this organization were found on YouTube.