TABLE 4

Music Celebrities’ Popularity Among Adolescents

Music Celebrity NameEndorsed Food or Beverage BrandNumber of Teen Choice Award YearsaNumber of YouTube Viewsb
Chris BrownGot Milk, Wrigley’s Doublemint2029 969
Britney SpearsGG Tea, McDonald’s, Pepsi1256 395 174
BeyoncéPepsi1154 695 715
UsherHoney Nut Cheerios, Twix1131 254
Carrie UnderwoodHershey, Vitamin Water10138 884
Justin TimberlakeChili’s, McDonald’s, Pepsi9846 424
RihannaFuze, Vita Coco961 929 844
EminemLipton Iced Tea84 447 961
Christina AguileraCoca-Cola Regular, Pepsi7579 272
Taylor SwiftDiet Coke7514 091
PitbullDr Pepper, Pepsi7247 227
Selena GomezBorden Milk6464 925
Kelly ClarksonPepsi, Vitamin Water6120 657
Maroon 5Coke, Snapple690 851
Katy PerryPepsi, PopChips51 217 070
Nicki MinajPepsi5177 125
NellyHoney Nut Cheerios, Mike and Ike522 158
Bruno MarsPepsi418 873 728
ColdplayChipotle39 126 275
One DirectionNabisco, Pepsi37 673 116
ShakiraPepsi, Activia34 449 956
Mariah CareyNescafe, Pepsi31 010 914
Juicy JCORE Hydration, Red Bull126 367 501
  • a Teen Choice Award Data 2000–2014.

  • b YouTube as of January 2016.