TABLE 1

Music Celebrities Ranked by Number of Food or Beverage Brand Endorsements

Music CelebrityEndorsed Food or Beverage BrandsNumber of Food or Beverage EndorsementsMean NPI Score for Food Productsa% of Endorsements That Are Food or Beverage Brands
BaauerA&W Restaurants, Dr Pepper, Hot Pockets, Red Bull, Pepsi Regular550.4371
will.i.amCoca-Cola, Doritos, Dr Pepper, Pepsi Regular442.5915
Britney SpearsGG Tea, McDonald’s, Pepsi Regular34827
Justin TimberlakeChili’s,b McDonald’s, Pepsi Regular346.75b25
Jessie JMcDonald’s, Pop Tarts, Cadbury’s334.18100
PitbullDr Pepper, Pepsi Regular, Sheets Energy Strips37030
Maroon 5Coca-Cola, Snapple218
Chris BrownGot Milk, Wrigley’s Doublemint246.89100
Snoop DoggHot Pockets, Monster Energy252.6720
PsyWonderful Pistachio, Nongshim Shin Ramyun Black Cup24833
ShakiraPepsi Regular, Activia271.4640
Carrie UnderwoodVitamin Water, Hershey227.8840
UsherHoney Nut Cheerios, Twix233.950
Juicy JCORE Hydration, Red Bull2100
Katy PerryPepsi Regular, PopChips251.8622
Blake SheltonPepsi Regular, Pizza Hutb2b40
NellyHoney Nut Cheerios, Mike and Ike244.2350
MacklemoreCracker Jack, Dr Pepper23920
One DirectionNabisco, Pepsi Regular243.4729
Ne-YoPepsi Regular165.6740
  • —, indicates that the artist only endorsed beverage products, meaning NPI scores did not apply.

  • a Lower scores represent less healthful foods.

  • b Complete nutrition information was unavailable for this company, so it was excluded from analyses.