TABLE 1

E-Cigarette Advertisement Exposure Among Middle and High School Students, by Current (past 30 d) E-Cigarette Use: National Youth Tobacco Survey, 2014

E-Cigarette Advertisement Exposure SourcenOverall Weighted % (95% CI)Current E-Cigarette User, % (95% CI)aCurrent E-Cigarette Nonuser, % (95% CI)b
Middle school studentsc
 Internetd9009
  Never/rarely63.1 (61.4–64.8)41.3 (35.4–47.5)63.9 (62.2–65.6)
  Sometimes25.2 (23.8–26.8)27.3 (22.9–32.2)25.2 (23.7–26.8)
  Most of the time/always11.7 (10.3–13.1)31.4 (26.8–36.4)10.8 (9.5–12.4)
 Newspapers/magazinese6418
  Never/rarely63.8 (62.1–65.5)50.5 (45.1–55.8)64.4 (62.6–66.1)
  Sometimes24.7 (23.0–26.4)23.1 (17.3–30.1)24.7 (23.0–26.5)
  Most of the time/always11.5 (10.3–12.9)26.4 (21.5–32.0)10.9 (9.7–12.3)
 Retail storesf8988
  Never/rarely45.5 (43.7–47.4)26.9 (22.8–31.4)46.4 (44.5–48.3)
  Sometimes27.4 (26.0–28.8)29.1 (25.1–33.4)27.3 (25.9–28.8)
  Most of the time/always27.1 (25.8–28.4)44.0 (39.2–48.9)26.2 (25.0–27.5)
 TV/moviesg9027
  Never/rarely65.1 (63.3–66.9)51.8 (46.7–56.9)65.7 (63.8–67.5)
  Sometimes22.6 (21.3–23.9)25.6 (21.2–30.4)22.5 (21.2–23.9)
  Most of the time/always12.3 (10.4–14.4)22.6 (19.2–26.5)11.8 (9.9–14.1)
High school studentsh
 Internetd10 303
  Never/rarely55.8 (54.1–57.3)43.2 (39.8–46.7)57.7 (56.1–59.3)
  Sometimes32.4 (31.1–33.6)38.1 (34.2–42.1)31.5 (30.3–32.7)
  Most of the time/always11.9 (10.7–13.3)18.7 (16.5–21.2)10.8 (9.5–12.2)
 Newspapers/magazinese8312
  Never/rarely55.9 (54.4–57.4)46.8 (42.7–50.9)57.3 (55.7–58.9)
  Sometimes32.1 (30.7–33.5)34.5 (30.6–38.6)31.8 (30.5–33.1)
  Most of the time/always12.0 (10.9–13.2)18.7 (15.9–21.9)10.9 (9.7–12.1)
 Retail storesf10 310
  Never/rarely41.9 (40.3–43.5)27.8 (24.1–31.8)44.1 (42.5–45.7)
  Sometimes29.6 (28.6–30.5)31.0 (27.7–34.5)29.3 (28.3–30.4)
  Most of the time/always28.6 (27.1–30.1)41.3 (38.0–44.6)26.6 (25.1–28.1)
 TV/moviesg10 265
  Never/rarely60.2 (58.5–61.9)52.0 (48.9–55.1)61.6 (59.7–63.4)
  Sometimes26.9 (26.0–27.9)30.1 (27.3–33.2)26.4 (25.4–27.4)
  Most of the time/always12.9 (11.6–14.2)17.9 (15.9–20.0)12.1 (10.8–13.4)
  • a Individual who responded that they used e-cigarettes on ≥1 d to the questions “During the past 30 days, on how many days did you use electronic cigarettes or e-cigarettes such as Blu, 21st Century Smoke, or NJOY?”

  • b Individual who responded that they used e-cigarettes on 0 d to the questions “During the past 30 days, on how many days did you use electronic cigarettes or e-cigarettes such as Blu, 21st Century Smoke, or NJOY?”

  • c Individuals who responded sixth, seventh, or eighth to the question “What grade are you in?”

  • d Individuals who responded “never,” “rarely,” “sometimes,” “most of the time,” or “always” to the question “When you are using the Internet, how often do you see ads or promotions for electronic cigarettes or e-cigarettes?”

  • e Individuals who responded “never,” “rarely,” “sometimes,” “most of the time,” or “always” to the question “When you read newspapers or magazines, how often do you see ads or promotions for electronic cigarettes or e-cigarettes?”

  • f Individuals who responded “never,” “rarely,” “sometimes,” “most of the time,” or “always” to the question “When you go to a convenience store, supermarket, or gas station, how often do you see ads or promotions for electronic cigarettes?”

  • g Individuals who responded “never,” “rarely,” “sometimes,” “most of the time,” or “always” to the question “When you watch TV or go to the movies, how often do you see ads or promotions for electronic cigarettes or e-cigarettes?”

  • h Individuals who responded ninth, 10th, 11th, or 12th to the question “What grade are you in?”