TABLE 2

Survey Items for Beverage Perceptions and Intentions and Support for Warning Label Policy

ConstructSurvey QuestionScale
Child would find deliciousHow delicious would your child think this product is?1 = Not at all; 7 = Extremely
HealthyHow healthy do you think this product is for your child?1 = Not at all; 7 = Extremely
Purchase intentionsHow likely are you to buy this product for your child in the next 4 wk?1 = Not at all; 7 = Extremely
Willingness to payIf you were buying this 20-ounce beverage for your child, what is the most you would be willing to pay?Range was capped at $10
Allow child to drinkHow likely are you to allow your child to drink this product in the next 4 wk?1 = Not at all; 7 = Extremely
Make child feel energizedDrinking this product often would make my child feel energized.1 = Not at all; 7 = Extremely
Help child focusDrinking this product often would help my child focus at school.1 = Strongly disagree; 7 = Strongly agree
Amount of added sugarHow much added sugar do you think is in this 20-ounce bottle?1 = None; 2 = A little; 3 = Some; 4 = A lot
Calorie estimatesHow many calories do you think are in this 20-ounce bottle?Open-ended
SSB disease riskaDrinking this product often would…1 = Strongly disagree; 7 = Strongly agree
 Weight gain…lead my child to gain weight
 Heart disease…increase my child’s risk of heart disease
 Diabetes…increase my child’s risk of diabetes
 Healthy life (reverse coded)…help my child live a healthier life
Purchase frequencyHow often have you bought this beverage for your child in the last month?1 = 0 times; 2 = 1 time; 3 = 2–6 times; 4 = 7–11 times; 5 = 12–16 times; 6 = 17–21 times; 7 = 22–26 times; 8 = 27–31 times; 9 = more than 31 times
Support for warning label policyIf this government safety warning label were on a beverage, how much would it change your thoughts about the healthfulness of that beverage for your child?1 = Not at all; 5 = A lot
If this government safety warning label were on beverages with a lot of added sugars, would the label encourage you to give fewer of those beverages to your child?1 = Definitely no; 5 = Definitely yes
Would you favor or oppose a government policy requiring a government safety warning label to be placed on beverages with added sugars?−2 = Strongly oppose; +2 = strongly favor
  • a Items adapted from scale used in Andrew et al.14