. . . the spread of extracorporeal membrane oxygenation (ECMO) is not entirely in the hands of the physicians. For example, the May 1990 issue of America West Airlines Magazine contained an ad by the Board of City Development of a Southwest city with the headline: ‘Our ability to save struggling newborns with an ECMO Unit makes [our city] one of the healthiest medical communities in the nation.’
Use of ECMO as a marketing tool in a highly competitive health-care system makes its proper diffusion a much more complex problem.
- Copyright © 1996 by the American Academy of Pediatrics