Published online December 29, 2008
PEDIATRICS Vol. 123 No. 1 January 2009, pp. 166-167 (doi:10.1542/peds.2008-3368)
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COMMENTARY

Pediatrics Launches Redesign of Web Site

Joe Puskarz

Senior Managing Editor, Pediatrics, Elk Grove Village, Illinois

Abbreviations: AAP, American Academy of Pediatrics • RSS, really simple syndication

The first 20% of the full text of this article appears below.

Pediatrics, which receives more than 18 million annual online visits, is pleased to announce the launch of its redesigned and improved Web site at www.pediatrics.org (see Fig 1). Our new site offers enhanced navigation and a foundation for introducing new interactive Web-site features in the near future.


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  		FIGURE 1 A sample screen shot of the redesigned Pediatrics home page.

 
The editors and the American Academy of Pediatrics (AAP) want the Pediatrics Electronic Pages to be as useful to its readers as possible, and the new features being introduced will do just that. Our frequent reader surveys and an in-depth Web-site "usability study" conducted by Redish and Associates this past year suggested that a good proportion of our readers believed that the Pediatrics Web site looked boring, dense, too print-heavy, and not visually pleasing, and the color-on-color format made content too hard to read. The time has come to reduce the clutter on the site and provide a more intuitive, user-friendly interface for easy site navigation. The editorial and design changes that readers . . . [Full Text of this Article]

Address correspondence to Joe Puskarz, Senior Managing Editor, Pediatrics, Elk Grove Village, IL 60007. E-mail: jpuskarz@aap.org


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eLetters:

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Redesigned is not necessarily improved.
Michael B. Mundorff
Pediatrics Online, 30 Dec 2008 [Full text]
Pediatrics Redesign is Browser Friendly
Joe Puskarz
Pediatrics Online, 1 Jan 2009 [Full text]