Published online April 3, 2006
PEDIATRICS Vol. 117 No. 4 April 2006, pp. 1462 (doi:10.1542/peds.2005-3088)
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Tobacco Industry Profits From Smoking Images in the Movies

Benjamin Alamar, PhD
Stanton A. Glantz, PhD
Center for Tobacco Control Research and Education
Institute for Health Policy Studies
University of California
San Francisco, CA 94143-1390

The first 20% of the full text of this article appears below.

To the Editor.—

Previous studies have estimated that images of smoking in the movies lead ~390000 adolescents to start smoking each year,1 which creates a regular stream of profits for the cigarette companies. Using data on average revenue and operating income (as a measure of profit) per smoker by Philip Morris USA (PMUSA) and Reynolds American Inc (RJR), we calculate the present value of the revenues and operating income delivered to the cigarette . . . [Full Text of this Article]