Published online January 4, 2006
PEDIATRICS Vol. 117 No. 1 January 2006, pp. 205-207 (doi:10.1542/peds.2005-2806)
This Article
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow P3Rs: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when P3Rs are posted
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow E-mail this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in ISI Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to My File Cabinet
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via CrossRef
Right arrow Citing Articles via ISI Web of Science (1)
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Clarke, M. T.
Right arrow Search for Related Content
PubMed
Right arrow Articles by Clarke, M. T.
Related Collections
Right arrow Journalology

COMMENTARY

The Redesign of Pediatrics

Michael T. Clarke, MA

Executive Editor, Pediatrics, Elk Grove Village, Illinois

Abbreviations: AAP, American Academy of Pediatrics

The first 300 words of the full text of this article appear below.

"Careful consideration and planning have been given to the form of Pediatrics. Medical publications follow an almost stereotyped standard from which there is little chance to vary; but every effort has been made to present Pediatrics in an attractive, interesting, and useful way without altering accepted standards."

Hugh McCulloch,1 from the inaugural issue of Pediatrics, 1948

From its inception, the design of Pediatrics has been an important consideration for its editors and for the American Academy of Pediatrics (AAP). Readability, usefulness, and ease of navigation have been guiding principles in the journal's evolution from a small "green journal" to a world-renowned publication that reaches beyond the edges of its bindings and into the far corners of cyberspace. Although we have made minor alternations here and there over the intervening years, the last significant redesign of Pediatrics was in 1992, when the trim size increased and the dominant color of the journal's cover shifted from green to white. The journal's electronic edition has not been redesigned since its introduction 9 years ago.2 In 1997, not much was known about Web design, and Web browsers were in their infancy, severely limiting the range of design possibilities. A lot has changed in these last 9 years. The Internet has grown from a promising neonate into a ceaselessly inventive (albeit at times unruly) adolescent. As technology and the practice of medicine have changed, the journal has introduced new features and functions.3–6 The editors and the AAP decided that it was time to take a look at Pediatrics to ensure that all the journal's features are brought together in a cohesive design and that the journal remains useful to readers.

We began by asking our readers what they thought of the journal, how they use it, and how they use medical journals in . . . [Full Text of this Article]

Address correspondence to Michael T. Clarke, MA, American Academy of Pediatrics, 141 Northwest Point Blvd, Elk Grove Village, IL 60007. E-mail: mclarke@aap.org




This article has been cited by other articles:


Home page
 PediatricsHome page
M. T. Clarke
Pediatrics on the Web: 10 Years of Innovation and Discovery
Pediatrics, April 1, 2007; 119(4): 661 - 669.
[Abstract] [Full Text] [PDF]