Published online December 1, 2006
PEDIATRICS Vol. 118 No. 6 December 2006, pp. 2563-2569 (doi:10.1542/peds.2006-2698)
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POLICY STATEMENT

Children, Adolescents, and Advertising

Committee on Communications

Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

Key Words: advertising • media • television • product placements • children and media • smoking • alcohol • birth control • obesity • junk food • fast food • Channel One • Federal Trade Commission

Abbreviations: TV—television • FTC—Federal Trade Commission • ED—erectile dysfunction


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The following policy statement has been revised:

Children, Adolescents, and Advertising

Pediatrics 95: 295-297.



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eLetters:

Read all eLetters

Reining ads is utopian idea; parental control is supreme
Rajan TD
Pediatrics Online, 2 Dec 2006 [Full text]
excessive regulation
beth curtis
Pediatrics Online, 7 Dec 2006 [Full text]
Response to (1) Being overly idealistic and (2) Too much regulation
Vic Strasburger
Pediatrics Online, 11 Dec 2006 [Full text]
serious errors, uncorroborated statistics
michael j rosen, m.d.
Pediatrics Online, 11 Dec 2006 [Full text]
The Statement Stands!
Victor Strasburger
Pediatrics Online, 12 Dec 2006 [Full text]
Implications of Erectile Dysfunction Commercials During TV Sports on Male Youth Sexual Activity
Rodney B. Dieser Ph.D.
Pediatrics Online, 12 Jul 2007 [Full text]