PEDIATRICS Vol. 94 No. 1 July 1994, pp. 102-104
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Antenatal Formula Advertising: Another Potential Threat to Breast-feeding

Cynthia R. Howard MD1, Michael Weitzman MD1, Ruth Lawrence MD1, and Fred M. Howard MD2

1 The University of Rochester School of Medicine and Dentistry, Department of Pediatrics,Rochester, NY 14621
2 The University of Rochester School of Medicine and Dentistry, Department of Obstetrics and Gynecology Rochester, NY 14621

Breast-feeding is vitally important to the health and well being of infants throughout the world. The Department of Health and Human Services has identified improved breast-feeding rates as part of the national health and disease prevention objectives for the year 2000. These objectives state that 75% of women will initially breast-feed their infants and 50% will still be breast-feeding at 5 to 6 months.1 Breast-feeding is recognized as the optimal way to nourish most newborns by the American Academy of Pediatrics (AAP), the American College of Obstetricians Gynecologists, and the World Health Organization.2-4 Additionally, the Institute of Medicine of the National Academy of Sciences recommends breast-feeding for all infants in the United States under ordinary circumstances and states that exclusive breast-feeding is the preferred method of feeding for normal full-term infants from birth to age 4 to 6 months.5

Submitted on September 24, 1993
Accepted on November 30, 1993




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S. Zacharoulis, N. Nauman, M. Marlowe, R. Fawaz, A. S. Cunningham;, F. Mimouni;, and L. M. Gartner
Questions about AAP breastfeeding statement.
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