A draft of an article was sent to all the consulting editors of the Journal of Experimental Analysis of Behavior, a periodical devoted to the work of followers of B. F. Skinner. One-third received a version interpreting the data as favorable to Skinner's ideas; one-third, a version concluding that the data opposed Skinner, and one-third, an ambiguous version. The method used was described in identical words in all versions.
[The author] reported that a majority of the editors receiving the pro-Skinner paper recommended publication, a majority of those receiving the anti-Skinner draft opposed publication. The third group split about 50-50. Even more striking, those getting the pro-Skinner interpretation rated the method as strictly scientific; those getting the critical version thought the methodology was sloppy, and the third group took a middle position. Remember that the method was described as identical for all three drafts.