[Biomedical] journals, especially those with large readerships and liberal budgets, have the power not only to select competing papers for publication but also to editorialize ("hype") their content. Whether, as [has been] suggested this practice influences the opinion of the readership and creates an image of outstanding science where none in reality exists is unclear, but it certainly helps authors promote their research. If journals use speedy publication as a weapon in the competition for fashionable research, they play on the vanity of scientists and distort the system of values. Not only can they decide what type of work will receive favored treatment, but they overburden expert reviewers by demanding more rapid reviews.