PEDIATRICS Vol. 75 No. 6 June 1985, pp. A44
This Article
Right arrow Full Text (PDF)
Right arrow P3Rs: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when P3Rs are posted
Right arrow Alert me if a correction is posted
Services
Right arrow E-mail this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My File Cabinet
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via CrossRef
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Search for Related Content

A REDESIGNED PAMPERS DIAPER

Procter & Gamble Co, in an effort to regain market share, said it will spend more than $500 million to produce a new version of its Pampers disposable diaper, the largest spending program of its kind in the company's history.

The new diapers will take on Kimberly-Clark Corp.'s Huggies brand, which has been absorbing market share from P&G. P&G's Pampers and premium-priced Luvs diapers together control about 52% of the $2.3 billion-a-year disposable-diaper market, compared with Huggies' 24%. The diaper business accounts for between 17% and 22% of P&G's profit, according to industry people.