PEDIATRICS Vol. 63 No. 2 February 1979, pp. 249
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THE VOICE OF FASHION

A. Lorie

The voice of fashion has not fallen silent; rather it screams in a thousand languages and dialects. . . .

. . . its symbolic language has now become overlaid with printed verbal messages. T-shirts advertise favorite products, cultured tastes (VILLAGE VOICE, JEFFERSON STAR-SHIP), political opinions, membership in real or imaginary organizations (HARVARD UNIVERSITY, OLYMPIC SCREWING TEAM), real or imaginary personality (FOXY LADY, MALE CHAUVINIST PIG), sexual preference (GAY POWER, EAT ME), and current mood (SMILE, BLUE MONDAY). . . .

. . . according to my teenage son, the very brand of blue jeans worn in junior high school is a sign: "Freaks always wear Lees, greasers wear Wranglers, and everyone else wears Levis."