PEDIATRICS Vol. 58 No. 5 November 1976, pp. 637-638
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Subscribers' opinions about Pediatrics

Robert J. Haggerty M.D.

In a presidential election year everyone is familiar with opinion polls. Pediatrics has joined the crowd and commissioned a poll to learn the opinions of its readers. In doing this we recognize the many problems associated with polling: questions of reliability and validity; the acknowledgment that polls measure attitudes and not behavior; and, most important, editors—like presidents—should lead and not merely follow opinions. But modern methods of polling are able to determine the beliefs of a large group by asking questions of only a small sample if that sample is scientifically selected. The editors believe that readers' opinions are important in planning the future content of Pediatrics and therefore authorized this poll to provide "detailed information about the reader of the publication and his/her attitude toward Pediatrics, so that decisions can be made for future directions of the publication."




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