1 Executive Director, American Academy of Pediatrics
The Academy is making an effort to meet rising costs with vigorous attention to expenditures, as well as exploration of opportunities for industry and foundation support of special projects. As part of this exploration the Academy contacted Mead Johnson for funding support and staff assistance in distributing the Red Book to all Academy members through the routine visits to pediatricians by Mead Johnson sales and service personnel. Delivery was never meant to be contingent on a personal visit with the Academy members, though Mead Johnson staff felt they were doing a service and would be received in that light.