PEDIATRICS Vol. 53 No. 4 April 1974, pp. 584
This Article
Right arrow Full Text (PDF)
Right arrow P3Rs: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when P3Rs are posted
Right arrow Alert me if a correction is posted
Services
Right arrow E-mail this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to My File Cabinet
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via CrossRef
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Palmisano, P. A.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Palmisano, P. A.

Interspersed Advertising

Paul A. Palmisano M.D.1

1 1601 6th Avenue South, Birmingham, Alabama

I note, with great distress, that Pediatrics now intermingles advertising copy with scientific text. There must be a definite reason for this major departure from past policy. One possibility is that there has been a ground-swell of requests from fellows of the American Academy of Pediatrics to bring these urgent, shrill commercial messages to their attention. Another possibility is that the pharmaceutical industry and its Madison Avenue advertising agents have financially strong-armed the Academy brass to perpetrate this intrusion. Can the Editor tell me which of these reasons is true?