Motivation in Health Education, The 1947 Health Education Conference of the New York Academy of Medicine
A glance at the list of contributors to this little volume gives some indication of its theme. In place of the usual arguments for more effective health education and academic discussion of how to do it, this is a symposium on fundamental drives and subconscious attitudes which make most people resistant to suggestions about living in a healthful manner. The contributors, two health educators, a psychiatrist and an anthropologist, are admirably qualified for their task, both by training and by their ability to write in an interesting and entertaining fashion.
