PEDIATRICS Vol. 37 No. 4 April 1966, pp. 700
This Article
Right arrow Full Text (PDF)
Right arrow P3Rs: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when P3Rs are posted
Right arrow Alert me if a correction is posted
Services
Right arrow E-mail this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My File Cabinet
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via CrossRef
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by ALPERT, J. J.
Right arrow Search for Related Content
PubMed
Right arrow Articles by ALPERT, J. J.

Congespirin: Distribution, Composition, Advertising

JOEL J. ALPERT M.D.1

1 Chief, Child Health Division, The Children's Hospital Medical Center, Executive Secretary, Boston Poison Information Center, 300 Longwood Avenue, Boston, Massachusetts

An advertisement in the November, 1965, Pediatrics (page cix) advertises "The First and Only Pediatric Cold Tablet Recommended Even for Three Year OldsmNew Congespirin." This product has been extensively advertised on television. In addition, it has been distributed through the mails and sample packets containing tablets distributed in residential areas so that one 3-year-old collected for his mother, but fortunately did not ingest, some 20 packages containing 80 tablets.

I wish to protest not only this method of advertising, which is a potential source of accidental ingestion, but also the product itself.




This article has been cited by other articles:


Home page
 PediatricsHome page
L. M. Gartner and R. H. Moser
The "Fourth Part" of Pediatrics: 50 Years of Display Advertising
Pediatrics, July 1, 1998; 102(1): 177 - 185.
[Full Text]