On October 22, 1962, an article appeared in the Medical Tribune entitled "Warming formula seen unnecessary in baby feeding." Subsequently, in another article on October 29, 1962, in the same publication, there was another article entitled "Cold-bottle school likely to prevail, experts feel."
Both of these articles are comments about the feeding of cold formulas instead of those traditionally heated to body temperatures. The first work done in this direction was by Dr. John P. Gibson of Abilene, Texas. In the winter of 1958-9, Dr. L. Emmet Holt, Jr., Professor of Pediatrics, New York University School of Medicine, and Dr. Saul Krugman, Director of Pediatrics at the Bellevue Hospital, conducted a study, comparing the feeding of warm and cold formulas.