THE RECENTLY announced formation of the National Council on Infant and Child Care, Inc. will be welcomed with interest and enthusiasm not only by pediatricians but by all physicians. It is a cooperative effort of representative business concerns, other organizations and members of our profession. Its purpose is to combat the dangerous and increasing tendency toward ambiguous, misleading and sometimes actually false statements made in the advertising of products offered for use in various fields of medicine and child care. Another aim is to serve in an advisory capacity to authors, editors and producers of presentations on medical subjects for the reading and listening public.