Published online December 1, 2006
PEDIATRICS Vol. 118 No. 6 December 2006, pp. 2563-2569 (doi:10.1542/peds.2006-2698)
This Article
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow An erratum has been published
Right arrow P3Rs: Submit a response
Right arrow P3Rs: View responses
Right arrow Alert me when this article is cited
Right arrow Alert me when P3Rs are posted
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow E-mail this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to My File Cabinet
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via CrossRef
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Related Collections
Right arrow Adolescent Medicine

POLICY STATEMENT

Children, Adolescents, and Advertising

Committee on Communications

Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

Key Words: advertising • media • television • product placements • children and media • smoking • alcohol • birth control • obesity • junk food • fast food • Channel One • Federal Trade Commission

Abbreviations: TV—television • FTC—Federal Trade Commission • ED—erectile dysfunction


The following policy statement has been revised:

Children, Adolescents, and Advertising

Pediatrics 95: 295-297.



This article has been cited by other articles:


Home page
 PediatricsHome page
D. J. Barr-Anderson, P. van den Berg, D. Neumark-Sztainer, and M. Story
Characteristics Associated With Older Adolescents Who Have a Television in Their Bedrooms
Pediatrics, April 1, 2008; 121(4): 718 - 724.
[Abstract] [Full Text] [PDF]

Home page
 Communication ResearchHome page
E. W. Austin, B. E. Pinkleton, and R. P. Funabiki
The Desirability Paradox in the Effects of Media Literacy Training
Communication Research, October 1, 2007; 34(5): 483 - 506.
[Abstract] [PDF]

Home page
 PediatricsHome page
L. M. Powell, G. Szczypka, F. J. Chaloupka, and C. L. Braunschweig
Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States
Pediatrics, September 1, 2007; 120(3): 576 - 583.
[Abstract] [Full Text] [PDF]

Home page
 PediatricsHome page
W. Gosliner and K. A. Madsen
Marketing Foods and Beverages: Why Licensed Commercial Characters Should Not Be Used to Sell Healthy Products to Children
Pediatrics, June 1, 2007; 119(6): 1255 - 1256.
[Full Text] [PDF]

Home page
 PediatricsHome page
V. C. Strasburger
Marketing Foods and Beverages: Why Licensed Commercial Characters Should Not Be Used to Sell Healthy Products to Children: In Reply
Pediatrics, June 1, 2007; 119(6): 1256 - 1256.
[Full Text] [PDF]

P3Rs:

Read all P3Rs

Reining ads is utopian idea; parental control is supreme
Rajan TD
Pediatrics Online, 2 Dec 2006 [Full text]
excessive regulation
beth curtis
Pediatrics Online, 7 Dec 2006 [Full text]
Response to (1) Being overly idealistic and (2) Too much regulation
Vic Strasburger
Pediatrics Online, 11 Dec 2006 [Full text]
serious errors, uncorroborated statistics
michael j rosen, m.d.
Pediatrics Online, 11 Dec 2006 [Full text]
The Statement Stands!
Victor Strasburger
Pediatrics Online, 12 Dec 2006 [Full text]
Implications of Erectile Dysfunction Commercials During TV Sports on Male Youth Sexual Activity
Rodney B. Dieser Ph.D.
Pediatrics Online, 12 Jul 2007 [Full text]